A Mall is a place where businesses and community organizations
pool together resources to establish identity and residence, to gain exposure,
develop a clientele, and provide an outlet for products and services. Meanwhile,
reducing expenses in security, advertising, accessibility, comfort and a warm
welcoming environment for patrons.
The Mall can also serve as a vehicle for businesses to promote neighbor businesses
through cooperation and shared customer traffic.
The FL-Mall, a cyberspace mall, provides all the advantages and benefits of a real world mall, with the added advantage of
providing an inexpensive testing ground for new products without the typical expenses of shelves, space, samples, etc.; utilizing instead:
pictures, sounds, and product descriptions.
Shopping on the Internet also enjoys the dynamism of e-mail, downloading of pictures
and in some cases, (such as music, software, books, etc.) samples which can
be obtained almost immediately. In short, e-commerce provides great convenience
for shoppers and great opportunities for businesses to make their products known
and quickly obtainable to a potentially larger customer base.